See the value your accounts don't show.
The report values your team, brand, know-how and customer relationships category by category, alongside your book value. Every figure shows the data behind it and the approach used to reach it.
Potential value
+
from Initial value
+440%
Explicit
€ 29,800,000
66,49%
Tacit
€ 15,020,000
33,51%
Potential value
+
from Initial value
+440%
Explicit
€ 29,800,000
66,49%
Tacit
€ 15,020,000
33,51%
From valuation to plan,
without the blank page.
From valuation to plan, without the blank page.
What you're worth,
what you could be worth, and what's closing the gap.
Lucas reads your report and drafts a set of objectives and OKRs based on the value levers it identifies. Each proposal shows the lever it comes from. You edit, discard or approve them before they enter your plan.
Hi! I’m Lucas
How can I help you?
Hi! I’m Lucas
How can I help you?
Try asking
Try asking
Summarize my key financial metrics
Summarize my key financial metrics
What's the progress on my strategic goals?
What's the progress on my strategic goals?
Chat with Lucas
Chat with Lucas
Hey Lucas! Based on my report, can you put together a strategic plan to improve my results?
Hey Lucas! Based on my report, can you put together a strategic plan to improve my results?
Thinking…
Thinking…
Chat with Lucas
Chat with Lucas
Hey Lucas! Based on my report, can you put together a strategic plan to improve my results?
Hey Lucas! Based on my report, can you put together a strategic plan to improve my results?
Hey Lucas! Based on my report, can you put together a strategic plan to improve my results?
Done — I've put together a strategic plan based on the risks and action plan in your report: 3 objectives with their key results, ready to track. You can find it in your Strategic Plan section.
Done — I've put together a strategic plan based on the risks and action plan in your report: 3 objectives with their key results, ready to track. You can find it in your Strategic Plan section.
Done — I've put together a strategic plan based on the risks and action plan in your report: 3 objectives with their key results, ready to track. You can find it in your Strategic Plan section.
Chat with Lucas
Chat with Lucas
Chat with Lucas
A plan focused on
what moves your value.
Turn each value lever into an objective, break it into measurable key results, and assign an owner to each one. Every objective traces back to your valuation, not to a template.
Thousands of freelancers already get paid in minutes — not days. Join them. Setup takes 60 seconds.
Win the European mid-market by making our product faster to adopt and more reliable to run.
This plan runs through the current fiscal year and ties commercial growth to the two things that make it sustainable. The thesis is that our ceiling in the mid-market is set less by demand than by how long a new customer waits to see value and how confidently we can ship without breaking what already works.
Strengthen our position in the European mid-market — Revenue, VP Sales
Behind
53%
Lift competitive win rate
22% → 35%
On track
Current 31%
69%
Grow mid-market ARR from € 1.2M to € 1.8M
€1.2M → €1.8M
Behind
Current 1.55M
58%
Win the European mid-market by making our product faster to adopt and more reliable to run.
This plan runs through the current fiscal year and ties commercial growth to the two things that make it sustainable. The thesis is that our ceiling in the mid-market is set less by demand than by how long a new customer waits to see value and how confidently we can ship without breaking what already works.
Strengthen our position in the European mid-market — Revenue, VP Sales
Behind
53%
Lift competitive win rate
22% → 35%
On track
Current 31%
69%
Grow mid-market ARR from € 1.2M to € 1.8M
€1.2M → €1.8M
Behind
Current 1.55M
58%
The metrics that
get asked about first.
Customer retention, customer concentration, voluntary turnover, recurring revenue...
The indicators that carry weight in a valuation, in one place and ready when someone asks for them.
Customer retention, customer concentration, voluntary turnover, recurring revenue... The indicators that carry weight in a valuation, in one place and ready when someone asks for them.
Futurlytics
Dashboard
Valuations
Strategy & ORKs
KPIs
KPIs
KPIs
View and manage the key metrics of your company
Create KPI
Filter by category
MRR
€ 248,500
On track
NPS
12
On track
Gross margin
12.3%
Watch
Churn
3.1%
Watch
Voluntary employee turnover
14.8%
Watch
CAC
€ 123
At risk
On-time delivery rate
96.2%
Watch
Sales pipeline coverage
2.1x
At risk
NRR
84%
At risk
Futurlytics
Futurlytics
Dashboard
Dashboard
Valuations
Valuations
Strategy & ORKs
Strategy & ORKs
KPIs
KPIs
KPIs
KPIs
KPIs
KPIs
View and manage the key metrics of your company
View and manage the key metrics of your company
Create KPI
Create KPI
Filter by category
Filter by category
MRR
MRR
€ 248,500
€ 248,500
On track
On track
NPS
NPS
12
12
On track
On track
Gross margin
Gross margin
12.3%
12.3%
Watch
Watch
Churn
Churn
3.1%
3.1%
Watch
Watch
Voluntary employee turnover
Voluntary employee turnover
14.8%
14.8%
Watch
Watch
CAC
CAC
€ 123
€ 123
At risk
At risk
On-time delivery rate
On-time delivery rate
96.2%
96.2%
Watch
Watch
Sales pipeline coverage
Sales pipeline coverage
2.1x
2.1x
At risk
At risk
NRR
NRR
84%
84%
At risk
At risk
Futurlytics
Futurlytics
Dashboard
Dashboard
Valuations
Valuations
Strategy & ORKs
Strategy & ORKs
KPIs
KPIs
KPIs
KPIs
KPIs
KPIs
View and manage the key metrics of your company
View and manage the key metrics of your company
Create KPI
Create KPI
Filter by category
Filter by category
MRR
MRR
€ 248,500
On track
On track
NPS
NPS
12
On track
On track
Gross margin
Gross margin
12.3%
Watch
Watch
Churn
Churn
3.1%
Watch
Watch
Voluntary employee turnover
Voluntary employee turnover
14.8%
Watch
Watch
CAC
CAC
€ 123
At risk
At risk
On-time delivery rate
On-time delivery rate
96.2%
Watch
Watch
Sales pipeline coverage
Sales pipeline coverage
2.1x
At risk
At risk
NRR
NRR
84%
At risk
At risk
What you're worth,
what you could be worth,
and what's closing the gap.
What you're worth,
what you could be worth, and what's closing the gap.
Your current and potential valuation side by side, with the objectives in progress and the metrics that matter underneath. The distance between the two numbers, and what's being done about it, on one screen.
Decide who gets in,
and what each
one sees.
Decide who gets in,
and what each one sees.
Invite people to your account and give each one the access that fits. From admins, to editors, who update the objectives and metrics they own, to viewers, who follow the plan without changing it, and guests, with a limited view for anyone outside the company.
Futurlytics
Dashboard
Valuations
Strategy & ORKs
KPIs
Settings
Team
Team
Manage your account access and roles
Invite teammate
Type a name
Filter by category
Mary Smith (you)
04/18/2026
marysmith@futurlytics.com
Name
Role
Joined
Admin
James Jackson
04/19/2026
jamesjackson@futurlytics.com
Editor
Sofía López
05/15/2026
sofialopez@futurlytics.com
Viewer
Hal Richards
05/15/2026
hal.richards@externalcompany.com
Guest
Juan García
06/25/2026
juan.g@futurlytics.com
Guest
Futurlytics
Dashboard
Valuations
Strategy & ORKs
KPIs
Settings
Team
Team
Manage your account access and roles
Invite teammate
Type a name
Filter by category
Mary Smith (you)
04/18/2026
marysmith@futurlytics.com
Name
Role
Joined
Admin
James Jackson
04/19/2026
jamesjackson@futurlytics.com
Editor
Sofía López
05/15/2026
sofialopez@futurlytics.com
Viewer
Hal Richards
05/15/2026
hal.richards@externalcompany.com
Guest
Juan García
06/25/2026
juan.g@futurlytics.com
Guest
Futurlytics
Futurlytics
Dashboard
Dashboard
Valuations
Valuations
Strategy & ORKs
Strategy & ORKs
KPIs
KPIs
Settings
Settings
Team
Team
Team
Team
Manage your account access and roles
Manage your account access and roles
Invite teammate
Invite teammate
Type a name
Type a name
Filter by category
Filter by category
Mary Smith (you)
Mary Smith (you)
04/18/2026
04/18/2026
marysmith@futurlytics.com
marysmith@futurlytics.com
Name
Name
Role
Role
Joined
Joined
Admin
Admin
James Jackson
James Jackson
04/19/2026
04/19/2026
jamesjackson@futurlytics.com
jamesjackson@futurlytics.com
Editor
Editor
Sofia López
Sofia López
05/15/2026
05/15/2026
sofialopez@futurlytics.com
sofialopez@futurlytics.com
Viewer
Viewer
Hal Richards
Hal Richards
05/15/2026
05/15/2026
hal.richards@externalcompany.com
hal.richards@externalcompany.com
Guest
Guest
Juan Garcia
Juan Garcia
06/25/2026
06/25/2026
juan.g@futurlytics.com
juan.g@futurlytics.com
Guest
Guest
